What is SEO and what does an SEO Freelancer do?
SEO, which stands for Search Engine Optimisation, refers to strategies and methods to boost a website’s presence in search engine results like Google or Bing. The main objective of SEO is to attract more visitors to a website without paying for ads.
An SEO Freelancer achieves this by improving various aspects of your website, both on the page itself and elsewhere on the internet. These activities include finding the right keywords to write content, making the website more user-friendly, improving its technical performance, and getting other websites to link to it. The goal is to make the website more appealing to users and search engines.
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When SEO is done effectively, it can result in more people visiting the website looking for a service or product you are offering. It creates a better user experience, increasing the website’s visibility and sales.
How long does it take to see results?
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The timeline for seeing results from SEO can vary depending on several factors, including your industry’s competitiveness and your website’s current state. Typically, you can expect noticeable improvements in your organic search rankings and website traffic within the first 3 to 6 months of implementing an effective SEO strategy.
However, it’s important to understand that SEO is an ongoing process, and the best results are often achieved over the long term. Consistency and patience are essential when optimising your online presence for sustainable success.
I work closely with my clients to establish clear expectations and provide regular progress reports to ensure you stay informed about the positive changes occurring on your website.
How do you benefit from SEO?
Increased Visibility
SEO helps your website rank higher in search engine results, making it more likely that users will find and visit your site. It’s a fundamental component of online marketing and digital success in today’s competitive digital landscape.
Cost-effective Marketing
Compared to paid advertising, SEO is a cost-effective way to drive traffic to your website. While it requires an initial investment, it can provide long-term results without the ongoing costs of advertising.
Long-term growth
SEO is an ongoing process that can deliver long-term results. Over time, as your site’s authority and content quality improve, you can maintain and even improve your search engine rankings.
Targeted traffic
SEO allows you to optimise for specific keywords and phrases, attracting visitors actively searching for your products, services, or information. This targeted traffic is more likely to convert into customers or readers.
Competitive Advantage
Many of your competitors are likely investing in SEO. You can gain an advantage in your industry by staying competitive or outperforming them in search rankings. Keyword research can help close gaps to your competitors.
Website Improvement
Keyword optimisation and research can help you to understand what search terms your audience is using. They can give you ideas for content or blog articles on your website. Over time, your website will start to rank for these search terms.
How can I help you?
As an SEO Freelancer, it’s essential to begin by understanding your website and your audience. This involves checking how your website is doing technically, making it work well on mobile devices and other factors.
We’ll review what words people use when searching for things related to your site. This helps you create valuable content that matches what your audience is looking for.
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Additionally, we’ll keep an eye on what your competitors are doing to get information on improving your website. As you go along, you’ll want to keep improving your website and making it more trustworthy in the eyes of search engines and your audience.
Remember that SEO is not a one-time task; it’s an ongoing process that requires monitoring, adjustments, and patience to see meaningful results over time. But it’s very rewarding and much cheaper than buying traffic using PPC.
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I can help with:
Technical SEO is about ensuring a website is set up so that search engines like Google can easily understand and find its pages. This includes:
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Website speed and performance
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Mobile optimisation
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URL- and site structure
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Fixing technical errors
​When done right, it has a better chance of appearing in search engine results, which can bring in more visitors.
On-page SEO is about optimising the content and structure of individual web pages to make them more appealing to search engines. This includes:
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Keyword research and optimisation
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Content improvement
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Adding title and header tags, writing meta description
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Internal linking
​When on-page SEO is done right, it helps web pages rank higher in search results, ultimately attracting more visitors.
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Off-page SEO involves what you do outside of your website to make it more popular and trustworthy on the internet. This includes:
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Backlink optimisation
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Local SEO
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Fixing broken links
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Competitor analysis to close gaps to your competitor
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Promoting your socials and getting mentioned on other websites
The primary goals of off-page SEO are to improve a website’s online visibility, credibility, and authority.
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Technical SEO
On-page SEO
Off-page SEO
Pricing & Packages
My packages include a hands-on approach tailored to your needs at a competitive cost.
Why? Because I don’t have a fancy office and huge overheads, I can charge a realistic price whilst still delivering results.
Some clients use my services on a one-off basis over a short time frame, whilst others use my services on a monthly basis. This is bespoke and tailored to the needs of each client and what works best for them in terms of providing a long-term profitable ROI from the SEO spend.
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Get in touch today
