How do you benefit from PPC?
Visibility and Leads
PPC ads can be set up quickly and appear at the top of search results or on websites immediately after launching a campaign. This provides instant visibility to potential customers. PPC can lead to immediate sales. For service-based businesses, it can generate leads quickly.
Cost Control
You’ll have full control over your budgets. You can set daily or monthly spending limits, ensuring you don’t overspend. This flexibility allows for cost-effective advertising. Campaigns can be easily turned on and off. PPC campaigns can be adjusted in real-time. If a particular keyword isn’t performing well, it can be paused or modified. This adaptability allows for continuous optimisation.
Targeted audience
PPC allows precise targeting based on keywords, demographics, location, etc. This ensures that ads are shown to the most relevant audience, increasing the likelihood of conversions...and saving some budget.
​Measurable Results
It’s fully trackable and measurable, giving you detailed information about how well your campaigns are doing. This includes clicks on your ads, how often they were seen, purchases and the overall quality of your campaign compared to your competitors. This data helps you make informed decisions about improving your campaign and maximising your budget.
How can I help you?
Regardless of whether you’re new to PPC and want a whole new campaign setting up with keyword research, or if you have existing PPC campaigns running which you feel aren’t delivering the results you planned when you started…I can help you!
As a PPC Freelancer, I can significantly enhance your online advertising, fine-tuning your campaigns for optimal performance, saving you time and resources. I’ll also closely monitor changing trends, ensuring your investment provides the best return and maximises your reach.
I can help you with:
In the PPC discovery process, I work closely with you to understand your goals, needs, competitors, and audience. We look into geographic targeting and keyword research to identify the best keywords. This informs a transparent, goal-tailored budget and project plan. Once approved, we will proceed with setting up your PPC campaign.
Discovery
Once you finalised your PPC approach, we implement it by setting up campaigns, ad groups, and ad copy while optimising landing page content for conversions. We also establish bidding strategies, budget limits, and incorporate negative keywords. After your final approval, we'll launch the PPC campaign. We'll continually manage and optimise it for performance and budget.
Implementation
While your campaign is running, I’ll continuously refine your campaign by monitoring key performance indicators like clicks, click-through rates, conversion rates, and leads.
As your PPC campaign matures, I’ll adjust bidding strategies, ad copy, and targeting to enhance campaign effectiveness, maximising your budget.
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Improvement
Pricing
My packages include a hands-on approach tailored to your specific needs at a competitive cost.
Why? Because I don’t have a fancy office and huge overheads, I can charge a realistic price whilst still delivering results.
Some clients use my services on a one-off basis over a short time frame, whilst others use my services on a monthly basis. This is bespoke and tailored to the needs of each client and what works best for them in terms of providing a long-term profitable ROI from the PPC spend.
Get in touch today
